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CRM and journeys

In pilot

Journeys with the brakes built in.

Dynamic segments, campaigns with control groups and B versions, consent and caps per channel, and a journey canvas with 39 blocks and two-⁠person rewards. Journeys and external channels are in pilot.

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What it does

  • Segments that refresh

    Dynamic segments built from 21 criteria with OR groups, and static lists, recalculated every 30 minutes.

  • Campaigns with a control group

    Campaigns with a control group of 1 to 50% and a B version, with results shown only once each group has 30 players. In-⁠app delivery works today.

  • Consent and caps

    Consent per channel with an insert-⁠only history, one-⁠click unsubscribe, SMS STOP, shared marketing caps per channel in the player's time zone, and a closed list of transactional messages.

  • In pilot

    A journey canvas

    Thirty-⁠nine blocks, 19 templates, versions, tests, reach estimates and results against a control group. Seven blocks that grant or take away value need a second approver.

  • In pilot

    Triggers and branches

    Thirty-⁠seven events can start a journey, with schedules, send windows, daily and weekly caps, conversion windows, budgets, A/B splits of two to five arms and funnels.

  • In pilot

    Email, SMS, WhatsApp and push

    External channels connect through the operator's own providers, and none is connected in production yet. The in-⁠app inbox, pop-⁠ups and banners are built in.

By the numbers

  • Journey blocks

    39

  • Journey templates

    19

  • Segment criteria

    21

Details

Protection before the message

Every commercial message passes one suppression filter that reads the account, the responsible gaming hold and the consent of that channel, and checks again as the message leaves. The split between control and variant is deterministic and happens after those gates.

Rewards that cannot chain

A reward never depends on what another journey wrote, and that is checked when a journey is published, when it is approved and when the reward is granted. Reward blocks and message templates for SMS and WhatsApp need a second person, enforced in the database.

Templates in three languages

A block editor and a library of 44 email designs in Spanish, English and Portuguese, with one-click unsubscribe headers. Open and click tracking is the operator's choice and off by default.

What is not there yet

The journey engine is deployed and has not run for an operator yet: the platform switches it on together with the event log. Of 87 event types, 31 are planned and not emitted. There is no native mobile push, and no RCS, Viber or voice channel.

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Markets, brands, verticals. We show you the platform with your case in mind.

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